Irrigation System Atlanta

I took a little break from my blog the last few days and during that time I noticed what has become my new pet peeve...why do people, even irrigation professionals, find it necessary to run irrigation at 2 in the afternoon when it's 98 degress outside? Based on what I know, I think you have more evaporation of water that root watering. It's like spraying plant leaves with a squirt bottle and thinking you've watered the plant. The best time to water is either early morning or late evening.......